Kashieca is The Suyen Corporation’s clothing and lifestyle brand for women
2021 — Serious Studio as Lead Designer
2021 — Serious Studio as Lead Designer
Creative Direction
Our creative direction embodies the Kashieca girl for all that she is; confident, free, and effortless. With colors that represent bright mornings, type that’s romantic, visuals that are fresh and sincere, and a logo that greets you with charm and elegance, Kashieca encourages every woman to shine as bright as the sun.
Our creative direction embodies the Kashieca girl for all that she is; confident, free, and effortless. With colors that represent bright mornings, type that’s romantic, visuals that are fresh and sincere, and a logo that greets you with charm and elegance, Kashieca encourages every woman to shine as bright as the sun.
BRIEF
How do we modernize Kashieca to fit the modern woman who values comfort in fashion?
How do we modernize Kashieca to fit the modern woman who values comfort in fashion?
APPROACH
Our team worked closely with the project team in repositioning Kashieca to be more relatable to the modern woman. We found that femininity is more than dynamic than how it is classically depicted. Our brand strategy and identity anchors on femininity as grace through sunshine and life's everyday moments.
Colors — A light and sunny color palette to reflect a day in a Kashieca girl’s life
Typography — Classic yet contemporary, with an intimate feel through a timeless serif and a minimal sans
Key Visuals — Modern, natural shapes and dynamic to frame the Kashieca girl along with floral illustrations to surround her
Logo — A soft and personable logo executed with a rounded serif and spark element adding warmth
2021 — Serious Studio as Lead Designer
Project Team
Brand identity by Macy Escay and Paolo Geronimo
Brand strategy by Reena Mesias
Creative direction by Deane Miguel-Cruz
Project Team
Brand identity by Macy Escay and Paolo Geronimo
Brand strategy by Reena Mesias
Creative direction by Deane Miguel-Cruz
Photography © Kashieca
