Happy Skin is a homegrown Filipino beauty brand committed to offering a balance of makeup you love and skincare you deserve
2023 — Serious Studio as Lead Designer
2023 — Serious Studio as Lead Designer
A sleek, custom logo that feels clean and elegant while being charming and confident
Happy Skin is your favorite friend with a warm and glowing soul—reflected by a range of pinks and warm neutrals, shades that best complement you
SAMPLES
Logo application on Happy Skin products
Creative Direction
For Happy Skin’s rebrand, our team created a custom logotype that’s sleek and timeless, while capturing an essential balance of character and class.
BRIEF
Redesign Happy Skin’s main logo and color palette to be fun, sophisticated, modern, aspirational, timeless and clean.
Approach
Logo
— Sleek, minimal design refining Happy Skin’s identity as a leading local makeup brand
— Balanced elegance and play, with a smile line and makeup drop over the ‘i’ nodding to its joyful character
— Clean humanist sans, replacing the handwritten look to position Happy Skin as an aspirational beauty brand
Colors
— Inspired by warmth and glow, reflecting Happy Skin’s friendly, radiant personality
— Pinks and warm neutrals, chosen to bring out your natural flush and inner beauty. Makeup as a reflection not a coverup.
2023 — Serious Studio as Lead Designer
Project Team
Logo and colors by Macy Escay
QA by Angela Chua
Project management by Mayee Gonzales
Project Team
Logo and colors by Macy Escay
QA by Angela Chua
Project management by Mayee Gonzales
Packaging and Photography © Happy Skin
